East African Breweries Limited (EABL) is one of the leading branded alcohol manufacturing companies in East Africa. The company was formerly known as Kenya Breweries Ltd. It is principally engaged in the production, packaging and marketing of alcoholic and non-alcoholic beverages. The product portfolio of the company includes beer, spirits and non-alcoholic beverages. These products are sold under the Tusker, Tusker Malt, Pilsner, White Cap, Bell, Allsopps, Guinness, Johnnie Walker, Smirnoff, Richot, Waragi, V & A, Bond 7, Malt Guinness and Alvaro brands. The company principally operates in Korea. East African Breweries Limited is a subsidiary of Diageo plc.



This comprehensive SWOT profile of East African Breweries Limited provides you an in-depth strategic analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including,

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

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- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.Table of Contents
Table of Contents 2
List of Tables 3
List of Figures 3
Section 1 - About the Company 4
East African Breweries Limited - Key Facts 4
East African Breweries Limited - Key Employees 5
East African Breweries Limited - Key Employee Biographies 7
East African Breweries Limited - Major Products and Services 8
East African Breweries Limited - History 9
East African Breweries Limited - Company Statement 11
East African Breweries Limited - Locations And Subsidiaries 12
Head Office 12
Other Locations & Subsidiaries 12
Section 2 – Company Analysis 14
East African Breweries Limited - Business Description 14
East African Breweries Limited - SWOT Analysis 16
SWOT Analysis - Overview 16
East African Breweries Limited - Strengths 16
Strength - Expanding Market Share in Sector 16
Strength - Strong Operating Margin 16
Strength - Strong Liquidity Position 16
Strength - Efficient Use of Resources 16
Strength - Strong Brand Equity 16
Strength - Association with the Diageo Family 16
East African Breweries Limited - Weaknesses 17
Weakness - Geographical Concentration 17
Weakness - Weak Profit Margins 17
East African Breweries Limited - Opportunities 17
Opportunity - Growth in Global Spirits Market 17
Opportunity - New Product Launches 17
Opportunity - Growing Alcohol Market in Kenya 17
Opportunity - Strategic Alliance 17
East African Breweries Limited - Threats 18
Threat - Changing Customer Spending Patterns 18
Threat - Stringent Governmental Regulations 18
Threat - Significant Competition 18
Threat - Increase in the Input Costs 18
East African Breweries Limited - Key Competitors 19
Section 3 – Company Financial Ratios 20
Financial Ratios - Capital Market Ratios 20
Financial Ratios - Annual Ratios 20
Performance Chart 22
Financial Performance 22
Financial Ratios - Interim Ratios 23
Financial Ratios - Ratio Charts 24
Section 4 – Appendix 25
Methodology 25
Ratio Definitions 25
About GlobalData 29
Contact Us 29
Disclaimer 29List of Tables
East African Breweries Limited, Key Facts 4
East African Breweries Limited, Key Employees 5
East African Breweries Limited, Key Employee Biographies 7
East African Breweries Limited, Major Products and Services 8
East African Breweries Limited, History 9
East African Breweries Limited, Other Locations 12
East African Breweries Limited, Subsidiaries 13
East African Breweries Limited, Key Competitors 19
East African Breweries Limited, Ratios based on current share price 20
East African Breweries Limited, Annual Ratios 20
East African Breweries Limited, Interim Ratios 23
Currency Codes 25
Capital Market Ratios 25
Equity Ratios 26
Profitability Ratios 26
Cost Ratios 27
Liquidity Ratios 27
Leverage Ratios 28
Efficiency Ratios 28List of Figures
East African Breweries Limited, Performance Chart (2005 - 2009) 22
East African Breweries Limited, Ratio Charts 24